The+Global+Village+-+Advertising

Below you will find embedded TV Commercials from various global enterprises. Watch the ads, then answer the questions that follow them:


 * NIKE (1987) - REVOLUTION

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 * THE GOOD GUYS (various 2000s) - Meet the BEACH BOYS**
 * WINDOWS 95 - Start Me Up**
 * AAMI Driver Rewards - What About Me?**

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 * Questions/Activities**

1) Research the original lyrics of the four songs ('Revolution' by the Beatles; 'Good Vibrations' by the Beach Boys; 'Start Me Up' by the Rolling Stones; 'What About Me?' by Moving Pictures). For each one, write a comment about how the lyrics have been edited/appropriated to match the theme of the advertisement.

2) For both the Nike and Windows Advertisements, explain why you think some of the lyrics have been removed in the advertisements (think about how they might have been counter-productive to the ad's message).

3) The Nike 'Revolution' advertisement has been heavily criticised, as some people believe that the original meaning of the song is diametrically opposed to the goals and operations of the Nike company. (a) Do some research about the meaning of the original song and explain why some people hold the above belief. (b) Like many songs used in advertising, the original songwriters (Lennon/McCartney) did not get a say in its use in this ad (it was actually Michael Jackson, who owned the rights to all the Beatles recordings!). Do you think that Lennon/McCartney would approve of Nike's use of their song? Does this matter? (c) One of the features of texts in "The Global VIllage" is the way that multiple texts with sometimes disparate meanings are "mashed" together to create new meaning. Do you think this is a good or a bad thing?

4) Write a paragraph in which you link one of these advertisements to a theme/themes from __The Castle__. The advertisement can present either a //supporting// view or an //opposing// view to that shown in the film.